Trust in the Sharing Economy: An Experimental Framework

Peer-to-peer platforms in the realm of the sharing economy, such as Airbnb or BlaBlaCar, have heavily rattled the electronic commerce landscape and are expected to further impact consumer behavior in the future. While trust between the parties involved is of utmost importance in such platform economies, experimental research on this aspect is scarce. In this conceptual paper, we first present an experimental framework for targeting trust in the sharing economy based on experimental economics and the trust game in particular. In doing so, we sketch out a path to complement existing Information Systems research on the sharing economy by experimental methods. Second, we apply the framework to a specific use case, by developing a research model and experimental design to explore the role of user representation for trust on sharing economy platforms. We therefore set the stage for controlled (laboratory) experiments to enrich research on trust in the sharing economy.